Last 30 days · Google Ads
What your Google Ads actually brought in
Ad spend$2,993Google Ads, last 30 days
Leads from your ads12567 calls · 35 chats · 13 forms · 10 online bookings
New patients44came in for a first visit
Cost per new patient$68ad spend ÷ new patients
Collected so far$15,176from those 44 new patients, in Jane
Return5.1xcollected ÷ ad spend
Google’s count against what really happened
Google counts every call, chat and form the same. We follow each one into Jane.Google Ads reports125 conversions
at $23.94 each. That includes existing patients calling to reschedule, wrong numbers and people who enquired twice. It can’t tell you who became a patient.
Calls to your ad number67Chats with Emma35Form submissions13Online bookings10
Leads from your ads125
New people94
Booked in Jane59
Came in44
Set aside: 17 existing patients · 9 spam or wrong numbers · 5 repeat enquiriesCollected in Jane $15,176
Not credited to your ads: Reserve with Google: fewer than 5 bookings through Google Maps’ own Book button · Not traced: 6 new patients.
Show as a table
| Figure | Count |
|---|---|
| Google Ads conversions | 125 |
| Google: Calls to your ad number | 67 |
| Google: Chats with Emma | 35 |
| Google: Form submissions | 13 |
| Google: Online bookings | 10 |
| Leads from your ads | 125 |
| New people | 94 |
| Booked in Jane | 59 |
| Came in | 44 |
| Set aside: existing patients | 17 |
| Set aside: spam or wrong numbers | 9 |
| Set aside: repeat enquiries | 5 |
| Collected in Jane | $15,176 |
Leads by type
Every lead from your ads, followed from first contact to a visit and payment in JaneCalls to your ad number54 answered · 13 missed, 13 of them texted back automatically
Leads67
New people49
Booked in Jane32
Came in24
Set aside: 10 existing patients · 5 spam or wrong numbers · fewer than 5 repeat enquiries
Collected in Jane$8,207
Chats with Emma16 of the 35 came in after hours
Leads35
New people27
Booked in Jane15
Came in11
Set aside: fewer than 5 existing patients · fewer than 5 spam or wrong numbers · fewer than 5 repeat enquiries
Collected in Jane$3,741
Form submissionsFrom the contact form on the ad page
Leads13
New people9
Booked in Janefewer than 5
Came infewer than 5
Set aside: fewer than 5 existing patients · fewer than 5 spam or wrong numbers · fewer than 5 repeat enquiries
Collected in Jane—
Online bookingsBooked straight into Jane from the ad
Leads10
New people9
Booked in Jane8
Came in6
Set aside: fewer than 5 existing patients · fewer than 5 spam or wrong numbers · fewer than 5 repeat enquiries
Collected in Jane$2,152
Show as a table
| Type | Leads | New people | Existing patients | Spam or wrong numbers | Repeat enquiries | Booked in Jane | Came in | Collected in Jane |
|---|---|---|---|---|---|---|---|---|
| Calls to your ad number | 67 | 49 | 10 | 5 | fewer than 5 | 32 | 24 | $8,207 |
| Chats with Emma | 35 | 27 | fewer than 5 | fewer than 5 | fewer than 5 | 15 | 11 | $3,741 |
| Form submissions | 13 | 9 | fewer than 5 | fewer than 5 | fewer than 5 | fewer than 5 | fewer than 5 | — |
| Online bookings | 10 | 9 | fewer than 5 | fewer than 5 | fewer than 5 | 8 | 6 | $2,152 |
Calls to your ad number
By day of the week, last 30 daysAnsweredMissed
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Answered81%54 of 67 calls
Missed, texted back13 of 13automatically
After hours11calls outside opening hours
Show as a table
| Day | Answered | Missed |
|---|---|---|
| Mon | 11 | fewer than 5 |
| Tue | 10 | fewer than 5 |
| Wed | 10 | fewer than 5 |
| Thu | 10 | fewer than 5 |
| Fri | 8 | fewer than 5 |
| Sat | 5 | fewer than 5 |
| Sun | fewer than 5 | fewer than 5 |
Landing page test
The ad traffic is split between the pages. Judged on new patients, not clicks.| Measure | Current page | New fast page |
|---|---|---|
| Visits from ads | 585 | 585 |
| Calls | 29 | 38 |
| Chats | 15 | 20 |
| New patients | 18 | 26 |
| Cost per new patient | $83 | $58 |
New fast page is ahead: $58 against $83 per new patient. More weeks of traffic will tell whether the gap holds.
Campaigns
Spend from Google Ads; new patients and revenue from Jane| Campaign | Spend | Clicks | Leads | New patients | Cost per new patient | Collected in Jane | Return |
|---|---|---|---|---|---|---|---|
| Physiotherapy | $868 | 351 | 41 | 16 | $54 | $5,767 | 6.6x |
| Massage therapy | $718 | 316 | 36 | 13 | $55 | $4,705 | 6.6x |
| Chiropractic | $419 | 164 | 19 | 7 | $60 | $2,580 | 6.2x |
| Acupuncture | $778 | 234 | 16 | 5 | $156 | $1,062 | 1.4x |
| People searching “ABC Wellness” | $210 | 105 | 13 | fewer than 5 | — | — | — |
| All campaigns | $2,993 | 1,170 | 125 | 44 | $68 | $15,176 | 5.1x |
How we count
A lead counts as a new patient once they come in for a first visit in Jane. At clinics that start with a free consult, “came in” means the first paid visit. Money is counted from that first visit forward, over the dates shown: never a patient’s lifetime, and never projected.
Shown separately
Fewer than 5 bookings came through Google Maps’ own Book button (Reserve with Google). They’re listed on their own and not credited to your ads.
Can’t be traced
6 new patients switched devices or blocked tracking, so they show as “not traced”, never as zero. Meta ads join this page later.